Corporate Strategy Corporate Strategy

This strategy will deliver a more popular, more exciting, and sustainable sport, which pushes the boundaries whilst protecting our heritage.

There are 6 strategic pillars at the heart of the plan;

  • Race – Increase competitiveness and unpredictability on track
  • Engage – Produce an amazing spectacle for fans on and off track
  • Perform – Generate value to our shareholders
  • Sustain – Deliver sustainable and efficient operations
  • Collaborate – Create win-win relationships with our partners
  • Empower – Build an engaged and high-performing workforce

Every objective, goal and initiative has been developed using a data-driven methodology, as well as conversations with key stakeholders.

This plan outlines our priorities over the next years, with the ultimate ambition of unleashing the greatest racing spectacle on the planet.

To read the full strategy click here.