BWT joins Formula 1 as Title Sponsor of Austrian double-header

Formula 1® has today announced BWT, one of the most important suppliers of water treatment systems worldwide, will be the Title Sponsor of FORMULA 1 BWT GROSSER PREIS VON STEIERMARK 2021 and the FORMULA 1 BWT GROSSER PREIS VON OSTERREICH 2021 at the Red Bull Ring, Austria.

Via the unique F1® platform, BWT will use the iconic pink branding, that has become so recognizable within the sport, to spread its sustainability message further around the world. BWT – Best Water Technology – Europe’s market leader in water treatment continues the mission to provide water of perfect quality for all purposes and everywhere in the world. With its patented technologies, BWT enables people to drink water out of the tap, that is enriched with valuable minerals and trace elements such as magnesium, zinc and silica.

Through the partnership with BWT, F1® is reinstating its commitment to combat the use of single use plastics within the sport’s community of teams, partners and promoters, and the continued efforts to inspire change.

At the upcoming double-header in Austria, BWT will receive major trackside signage with its unique pink colour. Subject to change, the FORMULA 1 BWT GROSSER PREIS VON OSTERREICH 2021, which takes place on Sunday 4 July after lockdown restrictions are eased in the region, will be the first race this year to host the F1® Paddock Club.

Ben Pincus, Director of Commercial Partnerships at Formula 1®, said:

“We are excited to announce that BWT will be our title sponsor for the Austrian double header, increasing their already strong presence within the sport. The circuit will be alive with fans against a backdrop of BWT’s pink and will be a bright and vibrant return for F1 in Austria. Both F1 and BWT’s sustainability agendas are fully aligned on eliminating single use plastics and we are pleased to be joining forces to use our expertise to tackle the issues important to the communities we visit while promoting the excitement on the track.”

Lutz Hübner, CMO at BWT, said:

“It is an honour for BWT to be part of the Formula 1 sustainability initiative and to become the Title Sponsor of both Austrian Grands Prix. With our unique and patented water treatment technologies, we can help to ‘Change the world, sip by sip’. Plastic waste, disposable bottles and their worldwide transport, as well as the associated CO2 emissions, must be drastically reduced. With BWT Bottle Free Zones, we realize this concept now also in cooperation within the F1 community. The joining of forces to increase the awareness as well as to fight for sustainability puts BWT and F1 perfectly together.”