Canadian Grand Prix promotor and broadcaster drives meaningful mental health change with 12th annual Bell Let’s Talk Day

Bell – promotor and broadcaster of the FORMULA 1 GRAND PRIX DU CANADA 2022 – marks twelve years of driving meaningful mental health progress in Canada with Bell Let’s Talk Day.

Since 2010, Bell Let’s Talk Day has been changing the landscape of mental health funding in Canada and contributing to a positive shift in attitudes towards mental health. Mental health remains of critical importance as COVID-19 continues to affect the daily lives of people in Canada, and worldwide. This year’s Let’s Talk Day campaign highlights how Canadians can support themselves and the people they care about through simple actions like listening and conversation.

Last year, the campaign received a record 159,173,435 messages of support resulting in $7,958,671.75 more in Bell funding for Canadian mental health initiatives. In its twelve-year history, Bell Let’s Talk has partnered with more than 1,300 organisations which have supported 5,556,332 Canadians with access to mental health services.

Once again, Bell is donating five cents to Canadian mental health programs for every applicable text, local or long-distance call, tweet or TikTok video using #BellLetsTalk. Five cents will also be donated for every Facebook, Instagram, LinkedIn, Snapchat, TikTok, Twitter, and YouTube view of the Bell Let’s Talk Day video, and every use of the Bell Let’s Talk Facebook frame or Snapchat lens.

For resources on starting conversations about mental health, visit Bell’s website to download the Bell Let’s Talk Toolkit