Corporate Strategy Corporate Strategy

As Formula 1 celebrates its 70th year, we can proudly look back on the amazing history of our sport.  Growing from a seven-race calendar in 1950, we have become the world’s largest annual global sporting event, racing in 22 countries across 5 continents. We have over half a billion passionate fans supporting the world’s best drivers and constructors, who have become household names and cultural icons. F1 has been at the forefront of automotive engineering and has pioneered technology that has transformed road safety and efficiency. 

Since Liberty Media took over custodianship of Formula 1 in 2017, we have changed how we go-to-market with more open and collaborative ways of working, a solutions-focused attitude to new opportunities, and a commitment to have our fans at the heart of everything we do. 

Looking forward, the next chapter in Formula 1’s history could be its most important yet.   

We have built a strategy to ensure long-term sustainability for Formula 1 based around 6 strategic priorities:

  • Race: Increase competitiveness and unpredictability on track;
  • Engage: Produce world-class spectacles for fans on and off track;
  • Perform: Drive value for our stakeholders;
  • Sustain: Deliver sustainable and efficient operations;
  • Collaborate: Create win-win relationships with our partners; and
  • Empower: Build an engaged, high-performing workforce.

This is a plan to inspire and excite fans with great racing on track, engage with new audiences across the globe and deliver increasing returns to our stakeholders. This is a plan to unleash the greatest racing spectacle on the planet.

For any questions, please reach out to us at Strategy@Formula1.com.