Formula 1 and American Express announce multi-year partnership in the Americas

Formula 1® and American Express® has today announced a multi-year regional partnership that will see American Express become the Official Payments Partner of F1® in the Americas and the inaugural FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX. As part of the partnership, American Express will also support F1 Academy, F1’s all-female racing series, which is committed to creating equal opportunities for women in the sport.

As Official Partner of Formula 1 in the Americas, American Express Card Members will have special benefits and access across F1 races in North, Central, and South America, such as pre-sale ticket access to F1 Grands Prix and additional on-site benefits specially curated for card members in attendance.

The partnership sees American Express expand its sports portfolio into a new sporting category for the first time in a decade, cementing both brands dedication to giving F1 fans and American Express Card Members even more access to incredible experiences.

Jonny Haworth, Director of Commercial Partnerships, Formula 1, said:

“We are thrilled to welcome American Express as an Official Partner of Formula 1 in the Americas. As we continue to grow our presence in the US we believe American Express will introduce a new wave of fans to the sport though offering premium once-in-a lifetime moments to their Card Members, and support F1 in our efforts to further enhance and elevate the fan experience in this crucial market. It’s also fantastic to see a global brand like American Express supporting F1 Academy and the work the series is doing to drive lasting change in our sport.”

Emily Prazer, Chief Commercial Officer for Las Vegas Grand Prix, Inc said:

“As we prepare for our inaugural Vegas race, it’s crucial that we partner with brands that enhance the overall guest experience and exceed their expectations. American Express continues to bring new and exciting opportunities for sports fans around the world, and we look forward to working together to create once-in-a-lifetime experiences for their Card Members.”

Elizabeth Rutledge, Chief Marketing Officer, American Express said:

“The F1 fan base and viewership has grown exponentially over the past several years, so we are thrilled to bring the exclusive access and unique experiences that American Express is known for to our Card Members and racing fans. The addition of F1 to our global portfolio of partnerships helps us continue to create meaningful value for our customers, in the areas they’re most passionate about.”