Formula 1 and Heineken bring the spectacle of racing back to South Africa with Johannesburg festival

Formula 1®, together with Heineken® have announced the sport’s return to South Africa with an immersive fan festival. On 29 March 2020 the Heineken® F1 Joburg Festival, in partnership with Gauteng Province, will treat fans to a thrilling fan event and live car run featuring three F1 teams.

The Festival will see 2019 Formula 1 World Championship runner-up Valtteri Bottas and F1 legend David Coulthard tear through the streets of Sandton as they bring the Grand Prix atmosphere to the heart of the city.

Mercedes-AMG Petronas Formula One Team, Aston Martin Red Bull Racing and Renault F1 teams will all be taking part in Africa’s first-ever F1 festival.  The day will feature fun-filled activities, including a fan zone featuring interactive activations such as the ‘DHL esports Challenge’ and the ‘Pirelli Pit-Stop’ Challenge along with spectacular car displays including supercars, SA Karting, F1600 and historic single seaters.

Formula 1 legend and former Formula 1 World Championship winner, Jody Scheckter will also make a rare appearance in his 1979 title-clinching Ferrari as F1 marks its return to South Africa. The Heineken® F1 Joburg Festival will also be broadcast live on SuperSport and will feature live track activity throughout the day.

To watch/dowload the Heineken® F1 Joburg Festival sizzle click here:

Ellie Norman, Director of Marketing & Communications said:

“We are excited to announce that F1 will be heading to South Africa this season, with the Heineken® F1 Joburg festival. South Africa has a very special place in Formula 1 history and we remain committed to returning to South Africa in the future. The festival will be an incredible opportunity for the people of Johannesburg to see F1 up close and personal, with live car runs, fan experiences and incredible live music acts.”

Gerrit Van Loo, Heineken® South Africa Managing Director said:

“Heineken® has a long-term association with Formula 1 globally. In true Heineken® style we aim to show the world how F1 is more than a race. We are thus immensely excited to utilize our global partnership with F1 to help bring this once in a lifetime event, the Heineken® F1 Joburg Festival, to the people of Mzansi.”

Jody Scheckter, President of South African GP said:

“I’m delighted that Formula 1 and SAGP have come together to bring an F1 Festival to South Africa for the first time and I am very excited to be involved in what promises to be an amazing spectacle on the streets of Joburg, South Africa has a long history with F1 and the Festival will provide a chance for fans to get up, close and personal with the sport.”

Morakane Mosupyoe, Gauteng MEC for Economic Development said:

“Gauteng is undoubtedly Africa’s entertainment, lifestyle and business capital. It is the home of champions and an aspiring motor city region. The hosting of this first ever African F1 Festival on our shores bodes well with our provincial drive to use the hosting of quality business, sporting and lifestyle events as a catalyst for socio-economic growth, job creation and destination marketing efforts to grow Gauteng together.”