Formula 1®, the pinnacle of motorsport, today announces an exciting worldwide, multi-year, multi-game licensing partnership with Hutch, to create new games for iOS and Android mobile platforms.
Since its formation in 2011, Hutch has served an international player base of over 200 million gamers, delivering a chart-topping portfolio of mobile-first, car-focused games, including Top Drives, MMX Hill Dash 2, and Hot Wheels: Race Off.
The new agreement, which will commence in 2019, will see Hutch develop official FIA Formula 1 World Championship™ mobile games as the sport continues to expand its global audience, exploring new ways to engage fans through digital media initiatives.
Frank Arthofer, Director of Digital, Licensing and New Business, Formula 1 said:
“Since Liberty Media’s acquisition of Formula 1®, we have sought to establish partnerships that can enrich the experience of fans via innovative digital channels. We see Hutch as a leading mobile game development and publishing partner that can enable and reinforce that initiative, ensuring we engage our expanding, passionate worldwide community of fans.”
Shaun Rutland, CEO of Hutch said:
“As a studio of petrolheads, this partnership with Formula 1® is an exciting opportunity to take Hutch to the next level. Following a series of successful global brand partnerships, we see huge potential for mobile-first games, that will engage the Formula 1® community.”
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About Formula 1®
Formula 1® racing began in 1950 and is the world’s most prestigious motor racing competition, as well as the world’s most popular annual sporting series. The 2018 FIA Formula One World Championship™ runs from March to November and spans 21 races in 21 countries across five continents. Formula One World Championship Limited is part of Formula 1, and holds the exclusive commercial rights to the FIA Formula One World Championship™.
Formula 1® is a subsidiary of Liberty Media Corporation (NASDAQ: LSXMA, LSXMB, LSXMK, BATRA, BATRK, FWONA, FWONK) attributed to the Formula One Group tracking stock. The F1 FORMULA 1® logo, FORMULA 1, F1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX and related marks are trade marks of Formula One Licensing BV, a Formula 1 company: All rights reserved.
Hutch is a fast-growing, award winning mobile game developer and publisher. Supported by Initial Capital, Index Ventures and Backed VC, Hutch is home to a team of over 75, housed in a state of the art loft-style studio in London’s Shoreditch, UK.
Since launching in 2011, Hutch has created a portfolio of mobile-first, car focused games including Top Drives, Smash Cops, Smash Bandits, MMX Racing, MMX Hill Dash, MMX Hill Dash 2, and Hot Wheels: Race Off – entertaining over 200 million players worldwide. Hutch has secured a number of high-profile licenses for its products, including partnerships with; Formula 1®, Mattel, WWE, Twentieth Century Fox, Monster Energy, McLaren, Bugatti, Pagani, Porsche, Mercedes, Audi, Ford and many more.
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