Formula 1 and Kindred Concepts reveal details of F1 Arcade, a first of its kind F1 licensed entertainment venue

Formula 1 has joined forces with Kindred Concepts to launch the first F1 licensed premium experiential venue of its kind: F1 Arcade. The first venue opens to the public on November 24th 2022 at One New Change, St Pauls, London, with further national and global expansion plans to be announced soon.

The immersive state of the art F1 racing simulation adventure comes with 60 motion F1 simulators enabling guests to experience the thrill of racing, complemented by a best-in-class food offering and beverages including champagne cocktails to add F1 glamour to the competitive socialising experience. 

F1 is experiencing a huge surge in popularity and was the fastest growing major sports league on the planet in terms of follower growth last year. 2022 has already seen multiple race attendance records broken, with television and digital audiences continuing to grow, and F1 Arcade gives fans a new opportunity to connect to the sport.

The concept has been created by Adam Breeden, the pioneer of competitive socialising with proven and consistent worldwide success in fuelling the phenomenal rise in the competitive socialising trend, with notable venues including Flight Club, Bounce, Hijingo, All Star Lanes and Puttshack. The team has used its track record in the space to ensure F1 Arcade will maximise fun, competition and excitement. The premium experience takes inspiration from exhilarating world of Formula 1, with a sleek venue design paired with best-in-class food and drink offerings to make the experience the hottest ticket in town. 

F1 Arcade will feature bespoke racing simulators designed especially for the venue, featuring motion and audio-visual effects to fully immerse guests in the race. A newly created gameplay experience created by Motorsport Games, via its RFactor2 racing simulation platform, will allow guests to choose from a variety of racing modes to compete against each other individually, in team-based groups, or as part of all-venue racing formats. Different modes will be available for all ages and abilities, making the experience competitive and exhilarating for all who race, regardless of skill. The experience will be complemented with a digital ecosystem including a personal driver profile and an experience currency. The venue will also host enhanced experiences on Grands Prix weekends.

St. Paul’s is the first in the ambitious rollout planned for F1 Arcade, with a mixture of owned and operated venues, joint ventures, and franchise partnerships. Target locations include the UK, the US, key European cities, the Middle East and Asia.

Event bookings and private room reservations are open from today, with bookings open to the public soon ahead of the grand opening on November 24th.

Brandon Snow, Managing Director of Commercial, Formula 1, said: 

“We are very excited to introduce F1 Arcade, a brand-new premium entertainment venue that everyone can enjoy. F1 Arcade is an ambitious project that will allow people to get even closer to the Formula 1 experience by giving guests the chance to get behind the wheel of bespoke racing simulators in stylish surroundings with a high-quality hospitality offering. Kindred Concepts and Formula 1 have worked tirelessly to ensure F1 Arcade will provide everyone who visits, fans and non-fans alike and regardless of age or ability, an incredible premium experience.”

Adam Breeden, Founder and Chief Executive Officer of Kindred Concepts, says:

“We are thrilled to offer the first of these premium and exclusive entertainment experiences right in the heart of London. It has been our most ambitious project to date, taking everything we know about competitive socialising venues and adding the strength of the Formula 1 brand. This is all the glamour of a Grand Prix weekend in your city, all year round. The cutting-edge technology, high-quality food and beverages, coupled with a glamorous venue sets F1 Arcade apart from the rest in the hospitality sector.”