Formula 1 has announced today a new, long term, exclusive rights deal with Sky Deutschland that will begin in 2021 and will include Germany’s first 24/7 channel dedicated to Formula 1.
The new agreement will bring millions of Formula 1 fans in Germany full coverage of every Grand Prix from the first free practice sessions to the races on Sunday and will increase the breadth and depth of Formula 1 coverage in Germany to a level never previously available.
As part of the agreement, Sky will broadcast four selected races per season free for everyone and will present a 30-minute highlight show after each race on free-to-air channel Sky Sport News HD. The agreement will also involve more digital and social media content sharing across Sky’s platforms, introducing millions of people across Germany to the excitement and thrill of Formula 1.
The new partnership will build on the incredibly strong relationship Formula 1 and Sky have established in recent years that delivers high quality and engaging content to millions of fans through all of Sky’s different platforms and channels that will engage new and existing fans.
Sky Sport F1 will offer viewers the best television experience showcasing the pinnacle of motorsport ever seen on German TV and will broadcast more Formula 1 content than ever before on German television, including:
Ian Holmes, Director of Media Rights, Formula 1, said:
“Formula 1 and Sky have enjoyed a long-standing relationship, working well together to enhance the broadcast offering by providing comprehensive coverage of the sport for our passionate fan base. I am delighted that our work together will continue to build and strengthen the impressive quality of Sky’s programming, as well as their digital reach.”
Devesh Raj, CEO Sky Germany, said:
“This will be the best motorsports experience ever. We know motorsport fans love the way we produce F1 and our commentators have fans all of their own, but now with the first channel dedicated to F1 content on German TV ever we’ll give fans more F1 content than has ever been seen on German TV before. With our unique digital content offering and four races free for everyone every year, we will help introduce millions more people to the joy of F1 and help grow the sports across the motorsport country Germany. This exciting new deal shows that Sky is the number one for sports fans in Germany.”
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