Formula 1® is delighted to announce a new global multi-year partnership with RM Sotheby’s, the world’s largest auction house for investment-quality automobiles, which will harness the appeal of two of the world’s premium brands.
The focus in the first year of this ground-breaking collaboration will culminate at the season-ending FORMULA 1 ETIHAD AIRWAYS ABU DHABI GRAND PRIX 2019, with a sale of significant cars and memorabilia which will form the Middle East’s first ever major international collector car auction.
The event will take place on the evening of Saturday 30 November at the Yas Marina circuit. The sale will focus on bringing together an expertly curated selection of significant Grand Prix racing single-seaters and road-going sports cars with an historical connection to the world of motorsport, alongside a broader collection of hand-picked, blue-chip classic and supercars.
The partnership is planned to grow in both scope and scale, providing F1® fans and collector car enthusiasts around the world the chance to acquire their own piece of motorsport and automotive history.
Sean Bratches, Managing Director Commercial Operations, Formula 1®, said:
“Everyone at Formula 1, along with our global community of fans love cars, old and new. The chance to work with RM Sotheby’s is a perfect marriage showcasing the beauty of classic cars alongside the most technologically advanced cars on the planet. And while, not all of us can drive away with a priceless piece of automotive art, our collaboration gives all the race-goers the opportunity to see these beautiful cars up close over the race weekend. It is going to be another way to deliver on our promise of making the spectacle more spectacular.”
Maarten ten Holder, Head of RM Sotheby’s Europe & Chief Auctioneer, said:
“Formula 1 has an unrivalled track record for working with the some of the world’s most innovative and prestigious international companies. With its passionate global audience of over 506 million fans, and 21 events across five continents each year, F1 provides a unique platform for RM Sotheby’s and the wider Sotheby’s Group, to excite, entertain and engage with our global customer base of collectors. 2019 marks our 40th anniversary and for us there is no better way to celebrate this landmark year than by sharing our love of cars on the biggest stage possible.”
Al Tareq Al Ameri, CEO Yas Marina Circuit, said:
“Collector car and memorabilia interest in the Region is growing, so hosting the first auction of this new collaboration at the Abu Dhabi Grand Prix is perfectly timed. And, of course, this represents yet another first as we continue to harness the power of our Grand Prix as a platform for innovations and fan engagement in Formula 1. We look forward to welcoming the collector car world to Yas Marina Circuit on 30th November.”
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About Formula 1®
Formula 1® racing began in 1950 and is the world’s most prestigious motor racing competition, as well as the world’s most popular annual sporting series. The 2019 FIA Formula One World Championship™ runs from March to December and spans 21 races in 21 countries across five continents. Formula One World Championship Limited is part of Formula 1® and holds the exclusive commercial rights to the FIA Formula One World Championship™. Formula 1® is a subsidiary of Liberty Media Corporation (NASDAQ: LSXMA, LSXMB, LSXMK, BATRA, BATRK, FWONA, FWONK) attributed to the Formula One Group tracking stock. The F1 logo, F1 FORMULA 1 logo, FORMULA 1, F1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX, PADDOCK CLUB and related marks are trademarks of Formula One Licensing BV, a Formula 1 company. All rights reserved.
About RM Sotheby’s
RM Sotheby’s is the world’s largest auction house for investment-quality automobiles. With 40 years’ experience in the collector car industry, RM’s vertically integrated range of services, from private treaty sales and auctions (including both RM Sotheby’s and RM Auctions events) to estate planning and financial services, coupled with an expert team of car specialists and an international footprint, provide an unsurpassed level of service to the global collector car market. RM Sotheby’s is currently responsible for six of the top ten most valuable motor cars ever sold at auction. In February 2015, RM formed a strategic partnership with Sotheby’s, uniting the two companies for the full calendar of future automobile auctions. For further information, visit rmsothebys.com.
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