Formula 1 and Viaplay Group agree strategic partnership in the Netherlands

Formula 1 and Viaplay Group have entered a strategic partnership in the Netherlands that will see Viaplay customers able to access F1 TV Pro as part of their Viaplay subscriptions, as well as Viaplay’s full line-up of premium sports, films, and series.

F1 TV Pro will also remain available in the Netherlands as a stand-alone product. The agreement covers the 2024 Formula 1 season and will provide Dutch fans with even more ways to follow home hero and reigning World Drivers’ Champion Max Verstappen, who has an ambassadorial role for the Viaplay service and appears in Viaplay programming as part of a long-term partnership.

Viaplay’s Formula 1 coverage in the Netherlands is in its second season and broadcasting of Formula 1 races live with Dutch commentary will continue next year, along with every Qualifying session and Free Practice, as well as extensive studio programming, documentaries, and highlights. Through F1 TV Pro, Viaplay viewers will be able to enjoy additional features such as international commentary, multiple onboard cameras, Pit Lane and Paddock feeds, in-race radio communications, and more.

Max Verstappen, Formula 1 World Drivers’ Champion:

“Working with Viaplay is hugely enjoyable, and I’m proud of the unique content we deliver together to fans in the Netherlands and around the world. It’s great news that Viaplay and F1 TV Pro are now teaming up and bringing Dutch audiences even closer to the action every race weekend.”

Ian Holmes, Director of Media Rights and Content Creation, Formula 1:

“We’re very excited to bring F1 TV Pro to even more fans in the Netherlands thanks to this innovative partnership, which represents a new model for us in the territory. Viaplay subscribers will now be able to complement their existing high-quality F1 experience with F1 TV Pro’s exciting features and vast content library.”

Jørgen Madsen Lindemann, Viaplay Group President and CEO:

“We’re creating an outstanding sports streaming product that fans across the Netherlands simply cannot miss. Formula 1’s Max Verstappen, the Premier League’s Cody Gakpo, Virgil van Dijk, and Erik ten Hag, three-time PDC world champ Michael van Gerwen and more – Viaplay offers the biggest Dutch personalities in sports, week in, week out. Adding this first-of-its-kind partnership with F1 TV Pro means even more options, immersive racing experiences and insights for our subscribers, and puts us in pole position for the future.”

Peter Nørrelund, Viaplay Group EVP and Chief Sports & Business Development Officer:

“The Netherlands is one of the world’s most exciting Formula 1 markets, with a rich motorsport heritage, a local legend rewriting the record books, and millions of passionate and knowledgeable fans. This creates great opportunities for both a broad streaming product such as Viaplay and a specialised service like F1 TV Pro. Working together, with the added support of our partnership with Max Verstappen, is a win-win for supporters and for each platform.”

In addition to Formula 1, Viaplay’s sports rights portfolio in the Netherlands includes Premier League, Bundesliga and EFL Championship football, PDC darts, Hoofdklasse field hockey and much more.