Formula 1® announces 188BET as Official F1® Sponsor in Asia

Formula 1® announces today that 188BET have been named as Official Asian Sponsor of Formula 1 with a five-season agreement with Interregional Sports Group (ISG) that will see the Bookmaker featured exclusively throughout the Asian broadcast market throughout the Formula 1 season until 2024.

The partnership will see the 188BET brand appear on sophisticated virtual trackside advertising for races that are broadcast together with bespoke activation and integration across the rapidly expanding F1 digital and social platforms. 188BET will also have exclusive ownership of the F1 Play predictor app for the Asia sports betting market along with and will receive official F1 betting data supplied by Sportradar.

More details to follow pre the Formula 1 season start in March 2020