• A five year deal with F1 which will allow fans to bid for unique items by auction or shop from ready-to-buy items
• Store to be hosted on com

Formula 1® is pleased to announce a five year partnership with The Memento Group, to launch ‘F1 Authentics’, a new online destination for F1 fans wanting to purchase authentic, race-used memorabilia.

F1 Authentics will be hosted on the Formula 1 official website, F1.com and goes live today at www.f1authentics.com. It can also be accessed on the go using the F1 App – downloadable on both iOS and Android.

It will allow visitors to bid for memorabilia by auction or shop hundreds of ready-to-buy exclusive items with prices to suit every pocket. Each item comes complete with a certificate of authenticity.

F1 Authentics will continuously update the items for sale and will feature driver race wear including helmets, suits and gloves, signed memorabilia and products re-engineered from race-used materials. It will also offer the chance to purchase complete race cars charting the history of the sport over the last 50 plus years.

F1 Authentics will be the official authority in F1 memorabilia offering fans of the sport a service not previously available.

Albert Gomà, Digital Licencing & Partnerships Manager at Formula 1®, said:

“Our mission is to help fans around the world get closer to the sport, giving the drivers and teams a place in their homes and lives. The Memento Group offers the perfect solution: an innovative approach to memorabilia that prioritises race heritage, authenticity and usability – and the proven software and systems to deliver for an audience in the millions. The result is F1 Authentics.”

Barry Gough, former F1 mechanic and Memento CEO, said:

“We are pleased to partner with F1 to bring F1 Authentics to its millions of fans around the globe. Our bespoke software enables us to deliver a white label portal for sports brands offering single account access to auction and retail services and integrated fulfilment from our warehousing facilities. But more than that we are a business with sport in the blood and are thrilled to help fans ‘own the moment’.”

‘Owning the moment’ is Memento’s ethos of sourcing race-used memorabilia that has played its part in racing history and giving it fresh life as part of the home.

ENDS

About Formula 1®

Formula 1® racing began in 1950 and is the world’s most prestigious motor racing competition, as well as the world’s most popular annual sporting series. The 2019 FIA Formula One World Championship™ runs from March to December and spans 21 races in 21 countries across five continents. Formula One World Championship Limited is part of Formula 1® and holds the exclusive commercial rights to the FIA Formula One World  Championship™. Formula 1® is a subsidiary of Liberty Media Corporation (NASDAQ: LSXMA, LSXMB, LSXMK, BATRA, BATRK, FWONA, FWONK) attributed to the Formula One Group tracking stock. The F1 logo, F1 FORMULA 1 logo, FORMULA 1, F1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX, PADDOCK CLUB

and related marks are trade marks of Formula One Licensing BV, a Formula 1 company. All rights reserved.

Notes to editors:

Formula 1 Press Office E: [email protected]

T: @f1media