Formula 1 announces partnership with concierge service Confirmed360 to expand Paddock Club experience

Ahead of the return of the Paddock Club at the Portuguese Grand Prix, Formula 1 has announced an exclusive partnership with elite concierge service Confirmed360, to offer guests the chance to not only gain unparalleled access at the track but also across the entire race weekend.

Paddock Club already provides the ultimate sporting hospitality experience, putting guests at the heart of the action, alongside exceptional service and fine dining, Confirmed360 will further enhance the offering for guests with VIP access to the best restaurants, nightlife and hotels each host city has to offer.

Aside from their hospitality expertise, Confirmed360 use their network of artists, athletes and entertainment organisations, to offer guests unforgettable moments, whether it is a chance to walk the red carpet at the latest movie premiere or exclusive backstage passes to their favourite band, or even to meet their favourite celebrities.

Through Confirmed360, guests can organise private transfers, arrange guided city tours and have uncompromised access to the very best local entertainment around the world. Not only is this a further step up in the level of service that Formula 1 Paddock Club offers but, beginning in 2021, Confirmed360 will be providing these services personally, on site to the Paddock Club clients.

For more information on C360 and the partnership visit:

Kate Beavan, Director of Hospitality and Experiences, Formula 1 said:

“We know guests expect more from hospitality experiences than everbefore and we have to deliver, and as we prepare to make a return in Portimao we couldnt be happier to have Confirmed360 by our side.  We visit some of the world’s most exciting, vibrant and glamourous locations and our corporate clients, celebrities and individual guests often need an array of services and additional experiences around a Formula 1 weekend. We want our guests to be able to explore everything that our host cities have to offer and working with the team at Confirmed360 we will be able to meet those needs. Ultimately, we want to ensure that being in the Paddock Club over a Grand Prix weekend in such amazing locations will be unforgettable experience for our guests”.

Matt Ampolsky, CEO of Confirmed360, said:

“We are thrilled  announce our partnershipwith Formula 1. With multiple Grands Prix every year in around 20 different countries, Formula 1 is one of the most global and most popular sports. 

A race weekend is not just about the on-track action, but also what is going on off the track as well. Paddock Club attendees embark on a first-class adventure into the world of F1. The F1 Paddock Club hosts celebrities, royalty, and distinguished individuals who experience the thrill of the race build up, the intensity of each pit stop and the sheer excitement of watching the winner soar though the checkered flag.

The partnership will provide fans the opportunity to secure exclusive access to enhanced F1 experiences on and off the track and explore F1 destinations around the world like never before.

Securing a partnership with Formula 1 is another important step in expanding our footprint around the world. F1 appreciates the value in providing their guests with unprecedented, transformative moments and shares our mission of creating the ultimate fan experience. The Formula 1 team and I are excited to provide even more memorable experiences for fans.”