South Florida Motorsports, the promoter of the Miami Grand Prix, has been named Promoter of the Year at the annual Formula 1 Promoter Awards, held at London’s Natural History Museum tonight (19 February).

The award, which was collected by Miami Grand Prix Managing Partner, Tom Garfinkel, was the finale of an evening that brought together leaders from all 24 Grands Prix and saw seven accolades presented, recognising the significant contributions made by promoters throughout the season in areas ranging from sustainability and event spectacle to fan experience and community engagement.

The seven awards and winners, were:

• Promoter of the Year: Awarded to the promoter that delivered the best all-round event in 2024 and embodied the F1 mission statement to deliver the world’s greatest sports and entertainment spectacle.
  • Winner: The Miami Grand Prix.

• Event Spectacle: Awarded to the promoter that delivered the most impressive off-track event spectacle through entertainment, concerts, and other activations during the Grand Prix
  • Winner: The Abu Dhabi Grand Prix, which featured headline concerts from Teddy Swims, Maroon 5, and Muse, as well as an incredible end-of-season fireworks display.

• Fan Experience: Awarded to the promoter that provided the best overall fan experience.
  • Winner: The Singapore Grand Prix, recognised for its five entertainment stages around the circuit, innovative wayfinding, and clear branding.

• Opening and Closing Show: Awarded to the promoter that created the most impressive pre- and post-race shows.
  • Winner: The Mexican Grand Prix, recognised for its pre-race driver presentation and overall spectacle, including mariachi bands and local dancers.

• Innovative ESG Activation: Awarded to the promoter that implemented the most innovative ESG initiative.
  • Winner: The Belgian Grand Prix, for its comprehensive low-carbon fan travel options, recycling strategy that ensured all waste was diverted from landfill, and a biodiversity fan walkway to preserve the site’s flora and fauna.

• Community Changemaker: Awarded to the promoter that delivered an impactful programme to remove barriers for underrepresented groups and inspire the next generation.
  • Winner: The Australian Grand Prix, recognised for its holistic social impact programme, which encompasses local community engagement, accessibility initiatives, and celebration of native culture.

• Pole Position: Awarded to an individual member of a promoter team who went above and beyond in 2024 to help deliver an outstanding event.
  • Winner: Rachel Rong (Chinese Grand Prix).

Stefano Domenicali, President & CEO of Formula 1, said:

“Our promoters provide the incredible backdrop to our sport, and their hard work, creativity, and innovation are central to Formula 1’s success. As the sport continues to grow, we have a responsibility to deliver bigger, better, and more sustainable events for our fans—a challenge that I know drives our promoter teams every day. Congratulations to Miami, as well as all the other winners and nominees. I look forward to seeing the incredible work you do this year to take your events to the next level.”

 Louise Young, Chief Race Promotions Officer, said:

“Whether they have been part of the calendar for 75 years or joined more recently, each of our promoter works incredibly hard each year, pushing boundaries and innovating to deliver incredible events for our fans. I am delighted at the wide range of promoters nominated and recognised in these awards and look forward to another amazing season in 2025.”

Tom Garfinkel, Managing Partner of the Formula 1 Crypto.com Miami Grand Prix, said:

“On behalf of Stephen Ross and our team in Miami, I want to express our sincere gratitude to Formula 1 and Stefano Domenicali for the honour of being named the Promoter of the Year. It’s humbling to be recognised with so many great promoters out there who have welcomed us to a sport that we love and set a standard that inspires us. I’m very proud of the team of people that we have who work so hard to make this a great event, especially our President, Tyler Epp. We hope to continue raising the bar and furthering the growth of Formula 1 in the United States.”