Formula 1 have today announced that ALT Sports Data has joined the sport as Official Betting Data Supplier to drive engagement and growth in the Formula 1 betting ecosystem.

San Diego-based ALT Sports Data Inc. is a leader in trading and consumer data for action and emerging sports and through the partnership, will drive responsible and regulated sports betting on Formula 1.

Their work will see them develop betting focused real-time predictive analytics for Formula 1, as well as proprietary data and priced odds solutions for the wagering industry. This will enable fans to bet on new and exciting markets, while also knowing that the data that sits behind the betting system is accurate, consistent, and ratified.

This marks a significant milestone in the evolution of Formula 1 betting, expanding market opportunities and offering fans new ways to interact with the high-speed action of the sport.

Emily Prazer, Chief Commercial Officer for Formula 1, said:

“Sports betting is an increasingly important part of the global fan experience, and Formula 1 is committed to delivering new and entertaining ways for our audiences to engage with the sport. We are delighted to partner with ALT Sports Data whose expertise in bespoke sports betting markets and analytics makes them the perfect partner to help us drive forward in this exciting new chapter.”

Todd Ballard, Co-Founder and Chief Marketing Officer of ALT Sports Data:

“Formula 1 is one of the biggest and most prestigious global sports brands, captivating a large and passionate fanbase of 750 million people worldwide. It has an unmatched combination of speed, strategy, and innovation so we are thrilled to reimagine the sports betting experience for both Formula 1 fans and sports bettors alike by leveraging our industry-leading capabilities in pricing, live markets, and micro-market solutions. Our goal is to create deeper engagement, enhance the live race experience, and drive meaningful connections between Formula 1 and its dedicated global audience.”