Formula 1 confirms Liqui Moly has become an Official Sponsor of Formula 1, upgrading from their original deal as a Regional Sponsor, following a successful first year in 2019.
The Official Sponsorship will begin at the FORMULA 1 PIRELLI GROSSER PREIS DER STEIERMARK 2020 Spielberg and run for three years to the end of the 2022 season. The new agreement demonstrates the natural partnership that exists between the world’s most popular motorsport series and the globally renowned vehicle care product experts.
The partnership will allow Liqui Moly to continue to increase their brand recognition with F1 audiences across the world and will include track signage at 11 Grands Prix and the ability to promote the partnership on a global basis.
Ben Pincus, Director of Commercial Partnerships of Formula 1, said:
“We are delighted to continue our relationship with Liqui Moly and to welcome them as an Official Sponsor of Formula 1. The fact that the partnership has grown beyond a successful first year, proves the value in terms of brand awareness and preference. We look forward to continuing to explore ways to further integrate Liqui Moly into the F1 ecosystem.”
Ernst Prost, CEO of Liqui Moly, said:
“The unique reach of Formula 1 enables us to increase LIQUI MOLY’s brand awareness all around the world. Formula 1 is premium in motorsport and LIQUI MOLY is premium in oils and additives. Advertising in Formula 1 is a strong signal to both the end users and the trade. This helps us stand out from the ever-increasing background noise of the media.”
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