Formula 1®, the pinnacle of motorsport, today announces an exciting three year extension with Champagne Carbon as Official Champagne Supplier. Following the success of the 2017 and 2018 seasons, the prestigious Champagne brand will be a protagonist of the podium ceremony until 2021.
Champagne finishes are synonymous with Formula 1® and Champagne Carbon is the perfect partner to continue this historical tradition with. Not only for the unmistakeable taste, but for the brand’s high-tech carbon fibre packaging which continues to enhance this technological sport.
Murray Barnett, Director of Sponsorship and Commercial Partnerships at Formula 1, said:
“Formula 1 represents the pinnacle of excellence in sport, so we are delighted to be associated with such a prestigious Champagne mark as Carbon. Our first two years together have been extremely successful and we are excited about embarking on a long term partnership.”
Alex Mea, CEO of Champagne Carbon, said:
“Champagne Carbon has built a dynamic synergy with Formula 1 over the past two seasons and is thrilled to be extending the partnership with such a prestigious sport. Champagne Carbon understands that executing on our commitment to excellence and uniqueness is a prerequisite to this partnership. As a result, we are very proud and excited to announce this multi-year agreement, which will continue from the start of the 2019 season”.
Caption: Formula 1 CEO Chase Carey and Alex Mea, CEO of Champagne Carbon
Notes to editors:
Norman Howell, Director of Communications, Formula 1
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About Formula 1®
Formula 1® racing began in 1950 and is the world’s most prestigious motor racing competition, as well as the world’s most popular annual sporting series. The 2018 FIA Formula One World Championship™ runs from March to November and spans 21 races in 21 countries across five continents. Formula One World Championship Limited is part of Formula 1, and holds the exclusive commercial rights to the FIA Formula One World Championship™.
Formula 1 is a subsidiary of Liberty Media Corporation (NASDAQ: LSXMA, LSXMB, LSXMK, BATRA, BATRK, FWONA, FWONK) attributed to the Formula One Group tracking stock. The F1 FORMULA 1 logo, FORMULA 1, F1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX and related marks are trade marks of Formula One Licensing BV, a Formula 1 company: All rights reserved.
About Champagne Carbon
Descended from the fifth generation of Champagne winegrowers, Alexandre Mea is the founder of Champagne Carbon. Even though his personal story is closely linked to the ‘tradition champenoise’, Alexandre decides to break the rules by creating a unique packaging with a strong identity, far away from the conventions and stereotypes of the region. After many years of research, the first bottle of Champagne Carbon finally comes to life, in 2013.
Alexandre grew up in Champillon, in the heart of the Vallée de la Marne. Fifth generation Champagne makers, his family has owned and been growing vines for the last 200 years. This heritage has naturally led Alexandre to create his own Maison and Champagne Carbon. The Vineyard is mainly planted with Chardonnay: the real backbone of the Carbon style.
Perfectionist and avant-garde, Alexandre has managed to link futurist technology, using handmade carbon fibre bottles, with traditional savoir-faire. This outstanding packaging does not make us forget the champagne that lies inside the bottles, as Alexandre has zero compromise on it: a wine combining finesse and character, coming from the best soils the Champagne terroir can offer.
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