Formula 1® Extends TV Partnership with Ziggo Sport in the Netherlands

Formula 1®, the pinnacle of motorsport, today announces a ground-breaking three-year agreement with Dutch broadcaster Ziggo Sport, starting in 2019. Continuing a long and fruitful relationship with F1®, Ziggo Sport will be bringing Dutch fans extensive multi-platform coverage from every Grand Prix ™.

Formula 1 has also partnered with Ziggo Sport to launch the F1 TV Pro service in the Dutch market. Dutch F1 TV Pro subscribers will be able to personalise the way they experience and watch a Grand Prix, with unprecedented access to the sport through 20 on-board cameras, with live and unedited team radios. This will be the first time F1 co-markets and co-brands its unique over-the-top- service (OTT) with a media-rights partner. Dutch fans will also have access to video content from the amazing historic archive owned by Formula 1.

Ian Holmes, Director of Media Rights, Formula 1® said:

“Formula 1® in the Netherlands has a long and rich history and thanks particularly to Max Verstappen it is enjoying another significant growth period. The ‘Orange Army’ descending on Spa and Spielberg has resonated around the world and more and more Dutch fans are engaging with the sport like never before. It is for this reason that our media rights extension agreement with Ziggo Sport is tremendously important. Ziggo have been delivering top quality F1 coverage for the last few years not just through their live event programming but also in their additional shoulder-content and I have every reason to believe that this will continue and grow. What is also ground-breaking is the incorporation of the F1® TV Pro OTT service that will now be available within the Dutch market. This will be a truly collaborative operation in that the service will be co-marketed and co-branded by F1 and Ziggo thus affording fans a combined offering like never before.”

Will Moerer, Director at Ziggo Sport said:

“There cannot be many sports fans in the Netherlands who don’t know that Ziggo Sport broadcasts Formula 1®. It goes without saying that I’m very pleased that this situation will remain unchanged for the next few years. In addition to the wide range of European top soccer matches, Formula 1® is very important to us as a station but also to Ziggo Sport. Even though the current season hasn’t even ended yet, I’m already looking forward to 2019, the year in which Max Verstappen, with whom we have extended our partnership for the next few years, he might be able to close the gap with Lewis Hamilton, now that he will command a new Honda engine.”

ENDS

 

Notes to editors:

 

Norman Howell, Director of Communications, Formula 1

E: nhowell@f1.com

M: +44 (0)7920 181 929

 

Formula 1 Press Office

E: f1media@f1.com

T: @f1media

 

Edelman Press Office

E: Formula1@edelman.com

 

About Formula 1®

Formula 1® racing began in 1950 and is the world’s most prestigious motor racing competition, as well as the world’s most popular annual sporting series. The 2018 FIA Formula One World Championship™ runs from March to November and spans 21 races in 21 countries across five continents. Formula One World Championship Limited is part of Formula 1®,  and holds the exclusive commercial rights to the FIA Formula One World Championship™.

Formula ® is a subsidiary of Liberty Media Corporation (NASDAQ: LSXMA, LSXMB, LSXMK, BATRA, BATRK, FWONA, FWONK) attributed to the Formula One Group tracking stock. The F1 FORMULA 1 logo, FORMULA 1, F1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX and related marks are trade marks of Formula One Licensing BV, a Formula 1 company: All rights reserved.

 

About Ziggo Sport

Ziggo Sport is Ziggo’s free sports station for all Ziggo customers with a digital receiver. The station, programmed under channel 14, is the most versatile sports station of the Netherlands, offering a wide array of national and international sports, like international soccer from the Spanish Primera Division and qualifying rounds for the European championship and World Cup, car racing with e.g. Formula 1®, golf, tennis, basketball (NBA), field hockey, rugby, beach volleyball, cyclo-cross and athletics. Furthermore, Ziggo Sport pays ample attention to Dutch competitions by live broadcasts of field hockey, basketball, volleyball and handball matches.

More than 4 million households have a Ziggo subscription for TV, 3.1 million for internet and 2.5 million for fixed and/or mobile telephony. Ziggo is part of Liberty Global, the largest cable company in the world. This worldwide network of cable and entertainment companies services 29 million customers in over 30 countries.

About Ziggo Sport Totaal

Ziggo Sport Totaal offers four digital 24 hours sports channels plus two additional channels for live events, giving the viewer the chance to decide for himself which match to watch. There is a choice of various European soccer competitions, as well as the UEFA Champions League. In addition, all major golf and various tennis tournaments can be watched on Ziggo Sport Totaal. The broadcaster also pays ample attention to Formula 1® (simultaneously on several channels), basketball (NBA), field hockey, rugby, beach volleyball, cyclo-cross and athletics.