Formula 1 is delighted to announce a series of new partnerships in China, with Tencent, Guandong TV and Shanghai TV, which will strengthen its presence in a key country for the long-term fan base growth of the pinnacle of motorsport.
On the occasion of the 15th edition of the Formula 1 Chinese Grand Prix and the opening of the Heineken Formula 1 Festival in Shanghai, Tencent becomes a new digital media partner in the Chinese market.
This partnership will enable Chinese fans to follow the races live on PC and mobile platforms, including Tencent Sports, Tencent News, Tencent Video, QQLive, and Tian Tian Kuai Bao, social media platforms, including WeChat, and OTT platforms, including QQ. In addition to the remaining Grand Prix events of this season onwards, Tencent’s platforms will provide a sophisticated combination of different video and data feeds combining multiple live session feeds and compelling accompanying data together with comprehensive post session short form content.
Ian Holmes, Director of Media Rights at Formula 1, said:
“China is a key market for Formula 1 and following on from our other recently announced agreements in the territory, this latest development represents another significant opportunity grow the Formula 1 fan base and deepen our engagement. In Tencent we are partnering with one of the leading digital operators and the exposure across their array of platforms and the variety of audio visual and data content they are so well placed to carry will further enhance our opportunity to address all demographics throughout China.”
Caitlyn Chen, Vice President of Tencent, said:
“The speed and technology within F1 is of great value for watching. This event enjoys a huge fan base in China.” said Caitlyn Chen, the Vice President of Tencent. “Leveraging its advantages in distribution, production, broadcasting, intensive operation and social engagement, Tencent will provide abundant and scenario-based content services to our fans. The cooperation between F1 and Tencent will provide users with better understanding of passion and speed, so as to achieve the maximum IP value of F1 in China.”
Formula 1 also announces to have reached an agreement with two other broadcasters in the Chinese territory, Guangdong TV and Shanghai TV.
Following on the recently announced agreement with CCTV, these latest developments represent another significant opportunity grow the Formula 1 fanbase and deepen our engagement within China. Guangdong TV will provide their free to air coverage in the Cantonese language and Shanghai TV will provide additional exposure in the specific region where we have the Chinese Grand Prix since15 years.
Notes to editors:
Norman Howell, Director of Communications, Formula 1
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