Formula 1 increases presence in Brazil with Bandeirantes renewal until 2025, and strategic partnership with Claro to bring F1 TV to its subscribers

Formula 1 has today announced it will increase its presence in Brazil having agreed a renewal with Bandeirantes (Band) for a further three years covering the 2023-2025 seasons, for the exclusive broadcast rights of the sport in Brazil. In addition, F1 and Claro Brasil, a representative company of América Móvil in Brazil, have announced a new strategic distribution agreement that will make the telco enterprise the exclusive distribution partner of F1 TV Pro in the country.

Since F1 returned to Band in 2021, the broadcaster has been an important factor in growing the sport in Brazil, with large investment into high-quality production and comprehensive content across TV and digital platforms, fronted by a hugely experienced presenting team.

Throughout the term, all qualifying sessions, and Grands Prix, will be broadcast on a live free-to-air basis on Rede Bandeirantes. BandSports will also continue to transmit all sessions from each race weekend until the end of the 2025 FIA Formula One World Championship, meaning fans in Brazil will never miss a moment of the action.

For those looking for even more content beyond the racetrack, F1 TV Pro is the dedicated over the top (OTT) subscription video platform of F1 and from July will be available to Claro Brasil customers, who can pay for the subscription through their postpaid bills. This comes as part of a partnership between Formula 1 and América Movil, the largest telecommunications services provider in Latin America, with over 360 million customers across 18 countries.

F1 TV Pro offers coverage of every F1 session live and on demand, as well as live access to all 20 driver onboard cams and team radio channels, session replays and highlights, live streaming of every F2, F3 and Porsche Supercup session, and a library spanning over 2,000 hours of archive and feature programming. The platform was revamped in 2021 and is now more accessible than ever before, with the release of the service across major big screen platforms enhancing the viewing experience for Formula 1 fans around the world.

Ian Holmes, Director of Media Rights and Content Creation, Formula 1, said:
“Formula 1 has always had a significant presence in Brazil and an illustrious history associated with the country so it’s fantastic that through these deals, we’re able to make the sport as widely available to as many fans as possible. We are delighted to be working with Band for a further term and continue the impressive growth that we witnessed last year and are able to combine their free-to-air coverage with the addition of the Claro partnership that enables the more avid fan access to even greater levels of archive and original content.”

Denis Gavazzi, Sports Director of Grupo Bandeirantes de Comunicação, said:
“We are extremely happy with the agreement. Formula 1 is the main sport product of Grupo Bandeirantes. I believe that the continuation of the partnership between Band and Formula 1 is the result of the good work done from last year until now. It is important to emphasize that Band and Formula 1 are partners in Brazil and will always work together for the growth of the category in our country.”

Rodolfo Schneider, National Content Director at Grupo Bandeirantes de Comunicação, said:
“Band has the DNA of sport. It has always been and continues to be the Sports Channel in the memory of Brazilians. The arrival of Formula 1 strengthened this pillar and became a great success. The numbers prove this. We have a brilliant team covering the entire season and we have space within the Group’s vehicles to treat Formula 1 with the size it deserves and the viewers want.”

Marcio Carvalho, Chief Marketing Officer, Claro, said:
“Motorsports represent one of Claro’s key marketing assets, positioning our products and services around performance, technology and innovation. We have a track record sponsoring drivers and racing teams, such as Sérgio Perez, Pietro Fittipaldi and Red Bull Racing. In addition, Claro supports Band as broadcast sponsor. We are now launching F1 TV Pro streaming service, reinforcing our position as the largest content hub in Latin America. Claro customers and motorsport fans will have access to all emotions, with the greatest convenience, being able to add on F1 TV to our connectivity and entertainment services, enabling them to watch and engage with F1 at home, through the biggest broadband platform in Brazil, and anywhere else on their smartphones, experiencing the greater quality of our mobile network, the fastest in the country.”