Formula 1® has selected VirtTrade to join the growing roster of digital initiatives it is launching to change up the engagement in the pinnacle of motor sport.
VirtTrade has now launched the F1® Trading Card Game on iOS and will launch android in July. The app includes collectible images of drivers, tracks, teams and action from throughout the Grand Prix™ calendar with specific ‘live’ day & date publishing spinning out from each and every race weekend.
The F1 race calendar will be the focus of most activity, and innovative metagames within the app will allow continued engagement in between races as well as during the off-season. This approach has become a hallmark of how VirtTrade gamifies the digital collectibles space.
Adam Crothers, Head of Digital New Business F1 said:
“VirtTrade offers F1 a new and alternative take on presenting our mix of content as well as a new entry point for fans. We think their unique take on collectibles gamification will be a hit with our current fanbase too and the product offers a game type environment that isn’t simply simulation based.”
Ross Walker, Chief Commercial Officer VirtTrade said:
“We are obviously thrilled to be working with F1 as a brand and Liberty Media as new custodians of the sport. We have long coveted F1 and the opportunity the brand presents for a digital collecting experience, and we look forward to helping F1 and its owners enter a new space to engage fans and drive revenue streams”.
VirtTrade apps put collecting and trading at the heart of the user experience, allowing fans to engage both with the content and one another. Social and community will also play a significant part in both the in-app user experience as well as how VirtTrade will publish in order to reach fans, advocates and influencers who enjoy the sport.
Notes to editors:
Norman Howell, Director of Communications, Formula 1
M: +44 (0)7920 181 929
Formula 1 Press Office
Edelman Press Office
About Formula 1®
Formula 1® racing began in 1950 and is the world’s most prestigious motor racing competition, as well as the world’s most popular annual sporting series. The 2018 FIA Formula One World Championship™ runs from March to November and spans 21 races in 21 countries across five continents. Formula One World Championship Limited is part of Formula 1, and holds the exclusive commercial rights to the FIA Formula One World Championship™.
Formula1 is a subsidiary of Liberty Media Corporation (NASDAQ: LSXMA, LSXMB, LSXMK, BATRA, BATRK, FWONA, FWONK) attributed to the Formula One Group tracking stock.
The F1 FORMULA 1 logo, FORMULA 1, F1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX and related marks are trade marks of Formula One Licensing BV, a Formula 1 company: All rights reserved.
VirtTrade’s technology enables IP and content to be built into a Digital Trading Experience tailored to the IP owner’s audience. VirtTrade was formed in 2012 by John Howard, whose vision was to build a mobile platform that would forever change the way people publish, purchase and interact with trading cards. That platform is at the core of VirtTrade. It feeds off real world data and experiences to make a trading environment that is totally immersive.
To learn more please visit www.virttrade.com
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