Formula 1 welcomed Saudi Aramco (Aramco), the world’s leading integrated energy and chemicals company to Formula 1 in March 2020 with new long-term Global Sponsorship deal.
Aramco is Formula 1’s sixth Global Partner alongside DHL, Emirates, Heineken, Pirelli and Rolex.
Aramco selected Formula 1 as its first global sponsorship platform in recognition of the sport’s dynamic appeal and growing global fan base. Formula 1’s international platform will connect Aramco to an engaged audience of 500 million fans and allow it to better communicate its success stories to the world.
Formula 1 and Aramco will combine their considerable shared expertise to identify opportunities for the advancement of sustainable fuels, enhanced engine efficiencies and emerging mobility technology.
Following the announcement of Formula 1’s sustainability plans in November 2019, this partnership has the potential to further develop and accelerate its plans towards a power unit fueled by advanced sustainable fuels.
The deal will include trackside branding for Aramco at most races, title rights to the US, Spanish and Hungarian Grands Prix in 2020, broadcast integration and exposure through our digital platforms to showcase Aramco’s position as an innovator in transport technology.
About Aramco
Aramco is a global integrated energy and chemicals company. We are driven by the core belief that energy is opportunity. From producing approximately one in every eight barrels of the world’s oil supply to developing new energy technologies, our global team is dedicated to creating impact in all that we do. We focus on making our resources more dependable, more sustainable and more useful. This helps promote stability and long-term growth around the world.
www.aramco.com
