Aligning to world-class brands – Emirates has been a Global Partner of F1® since 2013. The iconic Fly Emirates branding was featured prominently on the track at a majority of races across Europe, Asia, Australasia, North America and South America. In 2019, we renewed our branding with the new Fly Better promise.
During the signing of the F1 sponsorship, His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive, Emirates Airline and Group, said: “This is an exciting global opportunity to align two world leading brands. The ambition, cutting-edge technological standards and worldwide reach of Formula 1 goes hand in hand with Emirates’ vision and ambition.”