Global Tyre Partner


Established in 1872, Pirelli is among the world’s leading tyre producers thanks to its most advanced technology and to the partnerships with the most prestigious car makers. The Italian brand has been the exclusive official tyre partner of the Formula 1 since 2011.As well as its technical working relationships across the grid Pirelli has invested heavily in enhancing the fan experience. In 2018 the Pirelli F1 Hot Laps programme made its debut in Bahrain, giving fans the ultimate Formula 1 experience of a flying lap in a super car. Since then more than 1500 fans have experienced this unique opportunity, including Stranger Things star Millie Bobby Brown, NBA All Star Jimmy Butler and Man City striker Sergio Aguero. The Pirelli Pole Position award has also become a fan favourite, with the 1st place pole sitter being presented a bespoke Pirelli tyre from a celebrity or F1 legend after qualifying. For more information, visit the Pirelli website.