Global Partner


Salesforce is the world’s #1 customer relationship management (CRM) platform. We help your marketing, sales, commerce, service and IT teams work as one from anywhere — so you can keep your customers happy everywhere. Salesforce is excited to join the fast-paced world of Formula 1, partnering to connect with their global fanbase in a whole new way and accelerate F1’s goal to be carbon neutral by 2030.

Formula 1 will use the power of Salesforce Customer 360 to wow its global fanbase with insights that drive a deeper understanding of fans and inform behaviours, communication, and actions with them as they engage with the sport. The result is a winning formula for fans, helping them get closer to the action than ever before and creating wow moments at every turn.

In addition to a richer understanding of fan data, Formula 1 will work with Salesforce to gain actionable insights from Formula 1’s carbon footprint, helping to accelerate its mission to reach net-zero emissions by 2030. Both efforts will further strengthen F1 fans’ connection to the sport and sustainability efforts, creating long-lasting and loyal relationships worldwide.

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