F1 Paddock Club guests will now get exclusive access to enjoy custom PATRÓN cocktails at the PATRÓN bars inside the F1 Paddock Club lounge including the signature cocktail of the season – The PATRÓN Pole Position Paloma. This cocktail will be served amongst a variety of other PATRÓN specialty drinks for guests to celebrate responsibly at race weekends around the world to toast to your favorite F1 team.
The PATRÓN Pole Position Paloma Recipe
“We are proud to be bringing the world’s number one super premium tequila together with F1, to enhance our VIP experience for our fans in the prestigious F1 Paddock Club,” said Chloe Targett-Adams, Director of Race Promotion & Hospitality at Formula 1. “PATRÓN is the perfect brand to be our exclusive tequila partner for the Paddock Club and look forward to creating a best-in-class cocktail experience at the upcoming races this season and in 2023.”
“Just as PATRÓN goes to extraordinary lengths to deliver perfection in every drop of our 100% naturally perfect tequila, that same tireless dedication to perfection can be seen in F1 – from the drivers, to the crews to the passionate fans who live for the sport. This is an exciting time for motorsport with the explosive growth and rising interest from fans around the globe and at PATRÓN, we are thrilled to be part of that passion as the official tequila partner for F1,” said Kathy Parker, President & Global Chief Marketing Officer of PATRÓN. “After the announcement of our collaboration with Checo Perez earlier this year, becoming a part of the exclusive Paddock Club experience was a natural next step for PATRÓN to help make guests race day experience simply perfect with a PATRÓN cocktail in hand.”
Fans who are interested in gaining access to join the F1 Paddock Club PATRÓN experience can do so at the following upcoming races:
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