Formula 1®, the pinnacle of motor sport, is delighted to announce PETRONAS as Regional Sponsor for fuel and lubricants.
Petroliam Nasional Berhad, known worldwide as PETRONAS, has become a historic presence of Formula 1, having debuted as a partner of Sauber F1 Team in 1995 and having contributed decisively to bring F1 in Malaysia, which hosted a Grand Prix in Sepang from 1999 to 2017. Since 2010, Petronas is also the Title Partner of Mercedes AMG PETRONAS Motorsport team, which has won both Drivers ‘and Constructors’ World Championships since 2014 onwards.
As Formula 1’s Regional Sponsor, PETRONAS will hold a number of rights in the following countries: China, Italy and Mexico. With this agreement, PETRONAS further strengthens its connection with Formula 1, which saw it as an Official Sponsor of the F1 Festival in Shanghai as well as one of the partners of “F1 in Schools”, the Formula 1’s STEM (Science, Technology, Engineering, Mathematics) competition aimed to introduce children to the sport.
Sean Bratches, Managing Director of Commercial Operations, Formula 1, said:
“We are delighted to have one of the world’s leading oils & gas companies as a new Regional Sponsor of Formula 1. We are thrilled to extend our partnership with the Petronas team to activate and expose their brand in innovative and exciting ways. Regional Sponsors are a new category of F1 sponsorship focused on targeted markets and is a byproduct of the investment we have made to drive deeper engagement for our partners to engage fans and deliver results for their brands. Building on their partnership with Formula 1 and Mercedes, PETRONAS will be prominent in F1’s activities in China, Italy and Mexico.”
Zahariah (Liza) Abdul Rahman, Senior General Manager, Group Strategic Communications PETRONAS, said:
“PETRONAS is excited to come onboard as a Regional Sponsor and further deepen our long-standing association with Formula 1. This agreement reaffirms PETRONAS’ commitment to leverage on Formula 1 to enhance and accelerate our brand-building efforts globally, especially in target markets where we operate – acting as an extension of the successful partnership we share with Mercedes-AMG PETRONAS Motorsport.”
Notes to editors:
Norman Howell, Director of Communications, Formula 1
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