Delivered across six purpose-built rooms, each specially designed in collaboration with award-winning curators, artists and film-makers, the newly released images and descriptions detail the exhibition’s stunning adventure through the extraordinary world of Formula 1. Beginning in The Human Race, attendees are welcomed by a cinematic prelude that uncovers the essence of Formula 1 and the experience that lies ahead. The next room is the Design Lab, where fans are transported into a F1 factory, as the room explores the design, testing and manufacturing process of a modern-day Formula 1 car.
Progressing to Once Upon A Time In Formula 1®, exhibition goers will take a trip through the history of the sport via iconic photographs that document the sport’s most defining moments. Drivers and Duels offers a race circuit inspired design and celebrates the most iconic drivers and legendary races since Formula 1 began. Revolution By Design portrays thedazzling breakthrough innovations and the new technologies that lie ahead before the exhibition reaches its climax in The Pit Wall – a cinematic and immersive experience that allows fans to relive the greatest moments in Formula 1 history like never before.
Opening on 24 March 2023, the exhibition will be hosted at the renowned IFEMA MADRID. Officially developed in association with Formula 1 and with unprecedented support from the motorsport community, the show boasts a wide range of artefacts and contributions from the sport’s most legendary teams, experts and personalities — watch the trailer here.
Produced in partnership with Round Room Live and delving far beyond what fans have ever seen before, the show uses bold, technology-led design features and large-scale interactive displays to lift the lid on Formula 1’s past, present and future.
Several years in the making, the exhibition combines spectacular audio-visual design, rare film and imagery, engineering and educational displays, sculptural pieces and iconic Grand Prix™ cars to deliver an immersive experience for everyone – from avid followers to younger fans and families.
Stefano Domenicali, President and CEO, Formula 1, said:
“Following another record-breaking season that saw more people than ever attend, watch and enjoy our sport around the world, it is fantastic to see our first ever exhibition coming together so spectacularly. This exhibition will be a true celebration of the amazing history of Formula 1 and will bring our fans closer than ever to the greatest sporting spectacle in the world. We can’t wait to welcome visitors to the exhibition in Madrid, and then around the world as we take the show on tour. Thank you to all those who have contributed to this project so far and helped to capture the heart and soul of the sport we love.”
Timothy Harvey, Lead Curator & Producer said: “To curate and produce the world’s first official Formula 1 Exhibition has been a huge honour. This show takes fans behind the curtain of Formula 1, providing a new range of fascinating perspectives and unexpected stories about the sport. We have been overwhelmed by the support of so many of the F1 Teams and luminaries. I believe the show celebrates Formula 1’s rich history and heritage in a dramatic and fun way that will engage everyone from avid fans to young kids and families. It’s been many years in the making and now I can’t wait to open the doors in Madrid!”.
Tickets can be purchased HERE from €19.99.
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