Sean Bratches was named Managing Director of the Formula 1 Commercial Operations division in January 2017. His career has been defined by innovation and vision, which has been a great source of strength during Formula 1’s evolution.
Mr. Bratches is credited as one of ESPN’s most influential leaders, and has over 27 years of experience with the international network, most recently as Executive Vice President of Sales and Marketing.
His contributions helped to fuel tremendous growth in ESPN’s brand and revenue, as he oversaw ESPN’s two primary revenue streams – advertising and sponsor sales, and content licensing – as well as the research and analytics, marketing, consumer products and events marketing divisions.
During his time at ESPN, he led a sales and marketing team that provided national advertisers access to ESPN’s leading media and marketing platforms, as well as overseeing all content licensing for the domestic cable and satellite networks of The Walt Disney Company. Under his direction, ESPN’s emerging networks and platforms such as WatchESPN, ESPN3 and the SEC Network also achieved record-setting growth.
Sean Bratches joined Formula 1 to grow the global brand even further and create next generation digital and on-site race experiences to best serve Formula 1 fans.
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